How to damage your brand in one paragraph
What word comes into your head when you read terrible copywriting like this?
Two ways to write a style guide
Should organisations write their own style guides or use a national newspaper's? Discover why two ways of approach a style guide is better than none.
10 tips for keeping corporate communications projects on track
Ensure a big corporate communications writing project doesn't run off the rails by following these 10 tips for managing the process.
School essay errors make wrotten reading
Recommended reading if you like wordplay, grammatical mistakes, puns and howlers: Wrotten English by Peter Haining (Portico Books).
Freelance daily tea dilemma sorted
Tips on the many ways tea can get a freelancer through the day.
Feeling munted?
Discover a great word from New Zealand: munted. It's Kiwi slang for ruined.
What was your worst job?
Working as a catering assistant at Hamley's in the 1980s is definitely my worst job. What's yours?
How to write like a journalist
Write like a journalist by using the 'inverted triangle' to structure your story. It's a fast, effective way to give your writing instant impact.
Artful subs and 10 tips to avoid wasting words
Radio 4's Word of Mouth programme interviews subs from The Sun about the art of the sub-editor. Not wasting words is a key skill - are you guilty of these top 10 waffle samples?
iPad and digital mags are 2010’s top stories
Blog posts about digital magazines and the iPad got the most views in 2010. Thanks to everyone who commented and happy new year to all bloggers.