Brief encounter: how writers get it right first time

A guide to writing a decent brief for your copywriter.
By |August 1st, 2016|Business communicators, Copywriting, Corporate Communications, Creative brief, Customer service, Employee communications, Great words, Internal Communications, Writing|Comments Off on Brief encounter: how writers get it right first time

Writing about COPD: when experience helps

Professional writers can write with authority about subjects they know little about. But if you’re asked to write about issues with a personal connection they can really get the story-telling juices flowing.

I knew about respiratory disorders before I started writing about COPD (chronic obstructive pulmonary disease) in press releases and brochures for GCE Healthcare last […]

By |January 29th, 2016|Copywriting, Writing|Comments Off on Writing about COPD: when experience helps

Apostrophe misuse can hurt your business

Don’t abuse the apostrophe if you want customers to respect your brand, stay loyal and continue buying your goods and services. Apostrophe misuse can hurt your business.

Take a look – if you can bear it – at these signs from a new car valeting service at my local garden centre. I wish to report an […]

By |December 7th, 2015|Copywriting, Grammar, Howlers, Spelling|Comments Off on Apostrophe misuse can hurt your business

Tips on refreshing your website

Refreshing your website can take a long time. I knew mine was in dire need of modernisation but I spent 18 months on it before it went live today.

In retrospect, that sounds ridiculous. But when you write for a living – and are as pernickety as I am about spelling, punctuation and grammar – the […]

By |June 22nd, 2015|Branding, Copywriting, Corporate Communications, Good design, Web design|Comments Off on Tips on refreshing your website

How to damage your brand in one paragraph

What word comes into your head when you read terrible copywriting like this?
By |July 8th, 2011|Copywriting, Howlers, Typos, Writing|5 Comments