Professional writers can write with authority about subjects they know little about. But if you’re asked to write about issues with a personal connection they can really get the story-telling juices flowing.
I knew about respiratory disorders before I started writing about COPD (chronic obstructive pulmonary disease) in press releases and brochures for GCE Healthcare last […]
Don’t abuse the apostrophe if you want customers to respect your brand, stay loyal and continue buying your goods and services. Apostrophe misuse can hurt your business.
Take a look – if you can bear it – at these signs from a new car valeting service at my local garden centre. I wish to report an […]
Refreshing your website can take a long time. I knew mine was in dire need of modernisation but I spent 18 months on it before it went live today.
In retrospect, that sounds ridiculous. But when you write for a living – and are as pernickety as I am about spelling, punctuation and grammar – the […]