So what’s the first word that you’d associate with a popular hair product that has this on its packaging:
Our unique formula, blended with Australian Wild Peach extract, gently cleanse to help protect coloured hair. The indigenous Australian’s use to grind Wild Peach kernels up to use as a form of hair conditioning oil.
Spotted the errors? Cleanse instead of cleanses. Wrong use of an apostrophe. Use rather than used to. I won’t go on.
This awful paragraph does nothing to sell the brand to me. It simply shows the importance of a good sub editor!