How to write like a journalist
Write like a journalist by using the 'inverted triangle' to structure your story. It's a fast, effective way to give your writing instant impact.
Artful subs and 10 tips to avoid wasting words
Radio 4's Word of Mouth programme interviews subs from The Sun about the art of the sub-editor. Not wasting words is a key skill - are you guilty of these top 10 waffle samples?
Clear communication leads to reputation boost
Lack of corporate communication can have an unexpected impact on a company's reputation/PR - as well as affecting blood donors!
Why sub-editors are still needed
Sub-editors are under threat at Northcliffe Media but the argument to keep them is the same as ever - quality, quality, quality.
Why every company needs a style guide
Organisations that don't invest in editorial or design style guidelines do so at the peril of their brand. Five reasons why house style guides are essential for business.
Writing better headlines in business communications
Writers of company newsletters and employee or customer communications need to get better at writing punchy headlines as corporations are prompted by the online revolution to integrate their blogs, microblogs, web pages and traditional print.
Internal communications is not the place to write
Internal communications is not the place to write With more [...]
Home working: can you hack it?
Home working: can you hack it? Have you started home [...]
