Brief encounter: how writers get it right first time

A guide to writing a decent brief for your copywriter.
By |August 1st, 2016|Business communicators, Copywriting, Corporate Communications, Creative brief, Customer service, Employee communications, Great words, Internal Communications, Writing|Comments Off on Brief encounter: how writers get it right first time

Good stories write their own headlines

Improve your chances of writing a good headline by refreshing your approach to common internal comms stories.
By |October 27th, 2011|Company newsletters, Employee communications, Headline writing, Internal Communications, Writing|Comments Off on Good stories write their own headlines

Two ways to write a style guide

Should organisations write their own style guides or use a national newspaper's? Discover why two ways of approach a style guide is better than none.

10 tips for keeping corporate communications projects on track

Ensure a big corporate communications writing project doesn't run off the rails by following these 10 tips for managing the process.

Why a style guide is vital for brand value

Organisations that don't invest in editorial or design style guidelines do so at the peril of their brand. Five reasons why house style guides are essential for business.
By |August 2nd, 2010|Corporate Communications, Editing, Internal Communications, Journalism, Marketing, Writing|Comments Off on Why a style guide is vital for brand value

Learn to love writing headlines

Writers of company newsletters and employee or customer communications need to get better at writing punchy headlines as corporations are prompted by the online revolution to integrate their blogs, microblogs, web pages and traditional print.
By |March 2nd, 2010|Corporate Communications, Internal Communications, Journalism, Writing|Comments Off on Learn to love writing headlines

Don’t move into IC to write

With more journalists seeking fewer commissions, switching to corporate communications is tempting.

But writers who make the leap from mainstream journalism into the corporate world could be in for a shock. A company may not be the right home for you if you want to continue writing for most of your day.

Web 2.0 is changing everything […]

By |February 8th, 2010|Internal Communications, Journalism, Writing|3 Comments