Freelance daily tea dilemma sorted

One of the main copywriter skills is crafting engaging, persuasive copy for any channel. Another is the ability to maintain a consistent tone of voice and brand across all written content. But what do freelancers need to keep these skills at peak performance? The answer is tea.

I can’t get through the day without a brew. From the moment I get up, the kettle is on. Tea is a panacea for all known freelance experiences: writer’s block, reaching for the right word, prevarication, interviews that don’t go well, interviews that do, deadlines, research, end-of-year bookkeeping, talks with your accountant.

Every event in my copywriting day starts and ends with a cuppa.

Tea-drinking may boost creativity

A pot of tea, mug and strainer - essential for a copywriter

The tea-drinking obsession began early. My parents put PG Tips in my Tommee Tippee cup as a toddler. So, I’m too hooked to turn over a new tea-leaf. But it turns out that clients should welcome my habit.

According to one study, tea has performance and creativity benefits. It improves attention and mood. So, maybe clients should list drinking tea as one of the skills to seek in a copywriter!

Best teas and how to drink them

Tea and creativity isn’t limited to copywriters. Over the years, friends have fed my tea obsession with imaginative devices supposedly designed to create the best brew, from a yellow submarine to a teapot-shaped diffuser. I can also guarantee at least one box of tea every birthday, whether exotic loose leaf, square bags or pyramid shaped.

One of the benefits or hybrid and flexible working is that office brews are out. No more horrid machines dispensing tepid tea-flavoured water. Now, we can all feed our habits at home by choosing our favourite and most productive kinds of delicious golden nectar.

Today, I’ve decided the morning starts with a Teapig, even though they’re ridiculously expensive and in a daft silk pyramid. Tomorrow it could be loose tea in my old, traditional metal diffuser (although it’s murder to prise out the used tea). Alternatively, I could copy Star Trek’s Jean-Luc Picard and opt for a soothing Earl Grey.

Anyway, must stop now, the kettle’s just boiled.