What is brand journalism?

Brand journalism and branded content are two buzzword phrases that marketing people often use. But others are left scratching their heads. What do the phrases mean?

A brand journalist combines journalism techniques and principles with clever marketing to write copy for brands, businesses and organisations that is better at connecting with people than blatant selling.

Branded content […]

By |July 7th, 2015|Brand content, Brand journalism|Comments Off on What is brand journalism?