Writing winning award entries for Ageas UK
Sector: Insurance
Client: Ageas UK
Services: Writing award entries
How I help: I write award entries for Ageas UK. Nearly 60% of its award entries have reached a shortlist and 40% have won since I began writing them in 2017.
Client
Ageas UK is an insurance provider employing around 2,000 people and is part of the Ageas Group. I started writing for it in 2017, including different content, such as newsletters and PR.
Challenge
In 2022, Ageas UK entered five categories in various insurance sector publications’ awards. Its communications team knew dealing with so many without duplicating effort would be time-consuming. So, they decided to hire a copywriter with experience.
Action
Ageas selected me for my combination of writing and editing skills and proven delivery in writing award entries. I listened to the business lines and discovered the main benefits of each product and service in one meeting. Afterwards, I worked with Marketing to hone each award entry and explain the powerful reasons Ageas should win.
Result
My focus on precisely what the judges were looking for resulted in Ageas being shortlisted in all five categories and winning three. Working as one team with an industry-specific writer improved Ageas’s chances of winning, reduced the number of iterations and amendments compared to previous years, and alleviated pressure on the in-house teams.
Testimonial
Another win for Ageas UK! A special thanks for your support. It was lovely working with you again.
Gemma Thompson, marketing specialist, Ageas UK
