Powerful corporate storytelling aligns with strategic messages
Sector: Manufacturing
Client: FUJIFILM Ink Solutions Group
Services: Article writing
How I helped: My journalism techniques helped Fujifilm tell impactful stories across different channels and raise its profile in specific markets.
Client
Global digital inks leader FUJIFILM Ink Solutions Group manufactures high-performance inkjet and pigment dispersions. It hired me for my corporate storytelling expertise in 2022.
Challenge
The marketing communications team was developing accurate, insightful content for Fujifilm.com. They recognised that longer-form content, such as profiles, insights, and technology stories, required a copywriter with a journalism background. Its website writer recommended me.
Action
After a detailed brief from the team, I conducted in-depth interviews with Fujifilm’s inkjet experts in the UK and the USA. I then used storytelling techniques to author business-facing articles, profiles and blog-style content exploring Fujifilm Ink’s offer in specific market segments. All the stories are in US English.
Result
Fujifilm has a range of website articles that demonstrate people’s expertise, capabilities, technologies, and high-quality standards. The content is engaging, perceptive and tonally spot-on, raising Fujifilm’s profile to the highest brand standards.
Testimonial
Alison is a reliable, professional copywriter and editor. I have worked with her on a few projects, and she is very approachable. She understood our requirements and the turnaround was on time. The results were accurate and remarkably good. I would highly recommend Alison.
Michael Bush, marketing communications manager, FUJIFILM Ink Solutions Group
Copywriting examples: STEM student profiles on Fujifilm’s placement programme and individual stories
