Newsletter writing achieves industry-leading opening rates

Client

I have supplied content marketing and newsletter writing services, such as editing, proofreading, and consultancy, to the FODO group since 2019. Its membership organisations include FODO, representing eye care providers across the UK; FODO Ireland, for eye care providers in Ireland; and the NCHA, for hearing care providers across the UK.

Challenge

FODO sought a copywriter and editor to simplify its content and improve the user experience on websites, content marketing like social media, guidance and newsletters. It wanted to spend less time writing and managing marketing and other communications. At the same time, it sought to become more dynamic in its social media use and increase website traffic.

Action

I edit weekly membership news for FODO, returning each newsletter quickly and adding writing as required. I also pivot from editing and proofreading guidance and newsletters to writing tweets and other social media posts – whatever the client wants, whenever they want it.

Result

An extensive communications agency could not compete with the rapid turnarounds I achieve with my flexible news writing and editing services. FODO publishes consistently and achieves industry-leading opening rates with its newsletters.