Employee communications now clearer for bank
Sector: Design agency/Financial services
Client: Arthaus for a global bank
Services: Employee communications
How I helped: I worked with Arthaus’s designers to create an engaging showcase presentation that improved the user experience for a banking client’s employees.
Client
Harmer Editorial has written and edited copy for the multi-disciplined design agency Arthaus since 2018. I’ve built a lasting relationship with the agency, which has similarly painstaking attitudes to content.
Challenge
The global bank client had written a rough draft of a showcase presentation and a video to its employees. Arthaus was redesigning both pieces of content but feared that the text was overwritten and would fail to connect with users. So, Arthaus asked me to edit and, if necessary, rewrite the content to make it appeal to the audience’s emotions.
Action
Our senses and emotions shape how we think, inspiring action. So, to address the issue Arthaus had pinpointed, I radically cut the original text-heavy content. I rewrote the copy to make it more succinct. Then, I introduced subtle, emotive words such as ‘feel’, ‘touch’ and ‘sensation’ to create a personal, engaging tone.
Result
Together with Arthaus, we created synchronised content and design for the video storyboards and a PowerPoint presentation that portrayed an immersive learning experience. As a result, the bank gave us positive feedback – and the agency gained further work.
Testimonial
Alison is a pleasure to work with; she is responsive and always delivers on time, even when we ask her to work within a tight deadline. She understands our clients’ requirements, which really helps us and allows us the time to get on with the design work.
Becky Carter, managing director, Arthaus
