Prompt copy-editing and writing keep members updated
Sector: Membership organisation
Client: FODO Group
Services: Editing, proofreading and writing
How I help: My diverse skills save time and resources for FODO Group as it doesn’t need to hire separate people for different tasks.
Client
FODO Group includes the following brands: FODO, representing eye care providers in the UK; FODO Ireland, for eye care providers in Ireland; and the National Community Hearing Association (NCHA) for primary care audiology providers in the UK. It has used my editorial services since 2019.
Challenge
In 2019, FODO’s group managing director challenged Harmer Editorial to streamline the group’s brands. He wanted me to simplify its point-of-sale material and brand guidelines, and refresh its website and newsletters.
Action
I introduced the FODO leadership team to a content strategist who analysed the group’s existing communications collateral. Taking that research and the design agency’s web designs, I supplied editing, proofreading and occasional writing services for the projects. Moreover, I ensured a consistent tone of voice and using my copy-editing skills to improve accuracy and engagement.
Result
My success in achieving the group’s objectives led to regular editing and writing of all its newsletters. FODO also uses my one-stop services on other marketing and communications collateral, including press releases, social media, annual reports and emails.
Testimonial
Since Alison has worked with us, the quality, consistency and accessibility of our communications have improved beyond recognition, improving our connectedness to members and the wider sector and enhancing our brand image. Alison and her team are always available to us for the smallest to the largest of tasks and to the tightest of deadlines and are a major asset to our business.
David Hewlett, director of policy and strategy, FODO Group
