Design agency selects trusted writer to write case studies
Sector: Business services
Client: Pad Creative for Centelli
Services: Writing case studies
How I helped: The business services company Centelli asked me to write case studies as part of its commission of London design agency Pad Creative to revamp the Centelli website. The case studies I wrote as Pad’s supplier showcased Centelli’s expertise, innovation and more.
Client
Design agency Pad Creative commissioned me to write case studies for Centelli, a business services company that transforms business processes. I have written content for Pad on behalf of its clients since 2016, so they were confident I’d nail the brief and support the client.
Challenge
The team from Centelli had written several rough drafts but knew the copy would benefit from a copywriter’s sharpened focus on the challenges met and goals achieved. They asked me to see what I could do to improve and write the case studies.
Action
Having understood Centelli’s target audience, we agreed on a storytelling approach to writing the case studies. The design team would lay it out in short, scannable paragraphs that web readers like (much like this copy).
Result
I created several case studies for Pad that focused on outcomes to showcase Centelli’s expertise, innovation and resource-saving prowess. As their testimonial shows, the client was pleased with the result.
Testimonial
When Pad introduced us to Harmer Editorial, we knew we were in safe hands. We wanted engaging, succinct case studies and Alison got it straight away. She worked with us with great attention to detail to achieve the outcomes that we wanted in each case study.
Aneesh Gupta, founder and managing director, Centelli
Copywriting example: Centelli case study
