SEO articles meet agency clients’ expectations
Sector: Healthcare
Client: Medico Digital
Services: Web content/SEO articles
How I help: I write quick, easy-to-digest articles and blogs for Medico Digital’s healthcare clients that drive their clients’ SEO. The company’s mission is to transform healthcare communications.
Client
Founded in 2015, Medico Digital is an award-winning digital marketing agency specialising in healthcare communications. A mutual healthcare client recommended my copywriting and editing services to the content team in 2022.
Challenge
Medico commissions me to write high-quality, informative content with SEO keywords to challenging deadlines. The challenge is to write the articles naturally and show Google that the agency’s clients are authorities on their subjects and worth listing in response to searches.
Action
Before I begin each article, the content manager at Medico Digital sends me a detailed brief. Afterwards, I use my journalism skills and healthcare communications experience to translate often complex subjects into engaging SEO articles. The aim is to make them understanding to the public, with more in-depth versions for healthcare professionals.
Result
Medico’s content manager receives long-form content search engine optimised for search engines. The SEO articles require little editing so she can meet deadlines and present clear, compelling and consistent written content to her clients.
Testimonial
I’ve worked with Alison across several projects, during which she has consistently produced well-written, easy-to-digest, search-optimised [SEO] articles that need minimal editing. What sets Alison apart is her keen understanding of the healthcare industry and ability to distil complex topics into accessible, engaging articles that resonate with our clients’ audiences.
Bethan Forbes, content manager, Medico Digital
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