SEO writing raises Circle Health Group’s web profile
Sector: Healthcare
Client: Circle Health Group
Services: Web content writing/SEO writing
How I helped: Working with Circle’s marketing teams, I wrote multiple web pages on health conditions and treatments, improving the company’s search visibility.
Client
Circle Health Group has the UK’s largest network of private hospitals. I worked on several copywriting projects for its marketing team from 2020 to 2022.
Challenge
Circle commissioned a team of writers, including me, to draft articles about conditions and treatments that followed the patient’s journey. Quality and value for the reader or patient were the priority.
Action
Marketing managers put me in touch with relevant consultants to gain answers to questions based on the article type (local or national markets). We structured each article to focus on the patient’s journey, from how they would feel when searching for a key phrase to what would be helpful.
Result
Thanks to the keywords provided by the SEO team and close coordination with sales and marketing managers, our pages transformed Circle’s search visibility. As a result, the local pages on treatments and specialisms now rank higher on search engines.
That year, the Circle Health Group won The Drum Awards for Search for its SEO work.
Testimonial
I have been working with Alison on a large project for my company’s website, which consisted of 42 pieces. Alison has been efficient, versatile, professional and an all-round pleasure to work with. Her work has been easy to read; all the pieces follow the brief and are in a friendly but informative tone.
Lale Metin, sales and marketing manager, Circle Health Group
