Healthcare writing supports multiple comms needs
Sector: Healthcare
Client: Guy’s and St Thomas’ Specialist Care
Services: Article writing/brochure writing
How I helped: My private healthcare writing services for GSTT Specialist Care included writing a full-page editorial feature for a Middle East Health publication. I also write brochures and other marketing materials.
Client
Guy’s and St Thomas’ Specialist Care first used Harmer Editorial’s writing services in 2017 following a recommendation from its design agency. I write healthcare copy regularly for the client, providing editorial support across its marketing channels.
Challenge
The marketing manager wanted a healthcare writer knowledgeable about the organisation’s services to write a renal and transplantation care editorial feature that would resonate with Middle East Health readers. The challenge was including specified marketing messages adjusted for the market and turning around high-quality content quickly.
Action
I used my in-depth knowledge of healthcare writing, the services offered by Guy’s and St Thomas’ hospitals, and client-supplied research. Then, I wrote the first draft in a day and returned it for approval.
Result
The publication received a compelling communication with information readers may not have known. The healthcare article drew the attention of potential referrers in the Middle East to Guy’s and St Thomas’ internationally renowned renal and transplantation team. I also wrote a brochure/patient story about a boy with urinary problems around the same time.
Testimonial
I’ve worked with Alison on a range of projects and she always delivers high-quality, engaging content on time. She has an inquiring mind, asks questions to help get the most from the project, and is great at explaining clinical content for our different audiences.
Sharmeela Sleath, marketing manager, Guy’s and St Thomas’ Specialist Care
