Take your award entry writing from so-so

to soaring

to soaring

Award entry writing can be a real struggle. From showcasing your product to proving it’s unique, writing about your achievements is challenging.

I can’t guarantee a win, but about 80% of the inspirational award entries I have written reached their competition finals and many clients have lifted a trophy.

What’s the secret of successful awards entry writing?

Hands holding up a glass trophy to illustrate award-entry writing
  • Hook the judges with an attention-grabbing intro

  • Match each point in the criteria exactly
  • Showcase the standout nature of your product or solution
  • Include statistics and metrics that prove your success
  • Keep within word limits by stripping out jargon and fluff
  • Ensure your supporting documents sync with the entry
Hands holding up a glass trophy to illustrate award-entry writing
Black square with white text reading 'I'm a judge' with the IoIC Awards 2024 orange logo top right

I’m a judge

Black square with white text reading 'I'm a judge' with the IoIC Awards 2024 orange logo top right

One secret of my awards-writing success for clients is my experience as a judge. I’m a regular judge of the Institute of Internal Communication (IoIC) awards. Each award is peer-reviewed, giving them extra kudos and making the IoIC awards highly sought-after.

Alison is a Fellow of the IoIC and, as such, has demonstrated that she is working to the highest standards and has extensive experience in the internal communication profession.

Award winning copywriter Alison Harmer in a purple top holding an award certificate to the camera

I’ve won awards, too

I understand the language of award-writing, having won multiple IoIC awards for printed and online employee publications since 1998. As well as many awards of excellence for corporate clients, I’ve won two overall class awards – one for an agency’s client and another as best freelance/interim.

Award-entry writing case study

Focus on product benefits wins awards for Ageas UK

Nearly 60% of award entries have been shortlisted, and 40% have won since I began writing insurance award entries for Ageas UK in 2017.

What did the client think? Find out.

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