Five reasons why error-free work is vital

Is it the end of the earth if a sentence is poorly written? Do we care if an article contains an incorrect apostrophe? Does a split infinitive make you go boldly (not to boldly go, Captain Kirk) round the bend?

OK, we’re not performing brain surgery, but there are very important reasons why it is vital […]

By |June 29th, 2018|Editing, Grammar, Howlers, Proofreading, Spelling, Typos|Comments Off on Five reasons why error-free work is vital

Apostrophe misuse can hurt your business

Don’t abuse the apostrophe if you want customers to respect your brand, stay loyal and continue buying your goods and services. Apostrophe misuse can hurt your business.

Take a look – if you can bear it – at these signs from a new car valeting service at my local garden centre. I wish to report an […]

By |December 7th, 2015|Copywriting, Grammar, Howlers, Spelling|Comments Off on Apostrophe misuse can hurt your business

How to damage your brand in one paragraph

What word comes into your head when you read terrible copywriting like this?
By |July 8th, 2011|Copywriting, Howlers, Typos, Writing|5 Comments

School essay errors make wrotten reading

Recommended reading if you like wordplay, grammatical mistakes, puns and howlers: Wrotten English by Peter Haining (Portico Books).
By |May 5th, 2011|Great words, Howlers, Typos, Writing|Comments Off on School essay errors make wrotten reading