PR case studies
PR case study writing for Regus Group began when the global workplace provider asked me to create a rich database of hundreds of Regus Group customer case studies to support its key positioning in major national and local media.
I interviewed Regus clients and wrote the Regus case studies in a journalistic style to appeal to newspaper editors. I put together a team of writers to ensure copy was turned around regularly.
Regus now has a bank of hundreds of customer case studies, all with full approvals for use. Each one has the information the press team needs to pitch the story and integrate it into research pieces.
The Regus PR team also commissioned me to write a series of case studies on major corporate clients. You can read my copy on Charterhouse, Cornell University, Google, Molson Coors, Salesforce and TomTom (pictured below) here.
“I needed a freelancer I could trust to speak to our customers and project ‘the Regus Image’, understand how we work, be relied upon to meet deadlines, to produce a high volume of work and, all importantly, have buckets of common sense. Alison took on the problem of collecting case studies very successfully; creating a unique solution that fits our requirements. This work was invaluable to the success of Regus PR and Alison never let us down.”
Nathalie Renson, group head of communications