Online B2B marketing

The content for this chemicals corporation’s online B2B marketing campaign had to be written fast to coincide with a new product launch. For this B2B marketing case study, I’ve included a sample paragraph from the direct mail letter:

We’ve missed you…

We haven’t heard from you for a while. So I thought I’d remind you how reliable we are – a distinct advantage in helping you keep your business ahead in these challenging times.

Working closely to this global corporation’s strategic guidelines, I delivered regular online B2B marketing communications across multiple channels.

During the six-month online marketing campaign I wrote e-mailers, feature articles, letters, an ezine, Twitter posts, SEO keywords and phrases on Google Ads, as well as articles in targeted magazines.

Chemical corporate’s feedback

“Alison is a great communications professional who applies the highest standards to all her work. Her tenacity is legendary and you can be confident that if she says she will deliver by a certain date, it will happen.

“When using freelancers, reliability of service and quality of output are equally important and Alison certainly has plenty of both.”

Global-chemicals-corporationCommunications and external affairs manager