Online B2B marketing
The content for this chemicals corporation’s online B2B marketing campaign had to be written fast to coincide with a new product launch. For this B2B marketing case study, I’ve included a sample paragraph from the direct mail letter:
We’ve missed you…
We haven’t heard from you for a while. So I thought I’d remind you how reliable we are – a distinct advantage in helping you keep your business ahead in these challenging times.
Working closely to this global corporation’s strategic guidelines, I delivered regular online B2B marketing communications across multiple channels.
During the six-month online marketing campaign I wrote e-mailers, feature articles, letters, an ezine, Twitter posts, SEO keywords and phrases on Google Ads, as well as articles in targeted magazines.