Common-sense communication gets my vote

Lack of corporate communication can have an unexpected impact on a company's reputation/PR - as well as affecting blood donors!
By |November 10th, 2010|Corporate Communications, Health, Public relations|3 Comments

Why sub-editors are still needed

Sub-editors are under threat at Northcliffe Media but the argument to keep them is the same as ever - quality, quality, quality.
By |November 2nd, 2010|Editing, Headline writing, Writing|8 Comments

Digital magazine layout needs to turn a page

The iPad is revolutionising publishing. Editors and designers are no longer constrained by traditional print layouts in digital magazines. Are you still turning pages or are you swiping?
By |October 6th, 2010|Corporate Communications, Editing, iPad, Media|12 Comments

Mum turns to Facebook in fight against spiders

If you're suffering from an influx of spiders-of-unusual-size, it's time to arm yourself for battle. Anti-spider sprays and light sabre vacuums are my weapons of choice - an arms-length alternative to the glass-and-card approach.
By |September 16th, 2010|Bug busting, Flexible working, Working mums|Comments Off on Mum turns to Facebook in fight against spiders

Why a style guide is vital for brand value

Organisations that don't invest in editorial or design style guidelines do so at the peril of their brand. Five reasons why house style guides are essential for business.
By |August 2nd, 2010|Corporate Communications, Editing, Internal Communications, Journalism, Marketing, Writing|Comments Off on Why a style guide is vital for brand value

Customer service sidelined as England triumphs

If you thought it was all over, it isn’t now!

Yesterday’s goal by Jermain Defoe put the kibosh on all non-football lovers’ hopes for a return to normality – at least until the match with Germany.

The World Cup is not popular in this house! It’s coincided with building works that come to a halt every time […]

By |June 24th, 2010|Customer service, World Cup|Comments Off on Customer service sidelined as England triumphs

Mums urge recruiters to remove flexible working barriers

Outdated 9-5 thinking is preventing mums from working flexibly and employers from enjoying the benefits flexible working brings.
By |March 25th, 2010|Flexible working, Journalism, Media, Recruitment, Working mums|3 Comments

Learn to love writing headlines

Writers of company newsletters and employee or customer communications need to get better at writing punchy headlines as corporations are prompted by the online revolution to integrate their blogs, microblogs, web pages and traditional print.
By |March 2nd, 2010|Corporate Communications, Internal Communications, Journalism, Writing|Comments Off on Learn to love writing headlines

Innovative ways to use the iPad

The Model T changed the way we live forever. Could the iPad be the same? Alison Harmer explores the uses for this cross between an iPhone and a MacBook.
By |February 15th, 2010|Apple, iPad, iPhone, Journalism, MacBook, Writing|Comments Off on Innovative ways to use the iPad

Don’t move into IC to write

With more journalists seeking fewer commissions, switching to corporate communications is tempting.

But writers who make the leap from mainstream journalism into the corporate world could be in for a shock. A company may not be the right home for you if you want to continue writing for most of your day.

Web 2.0 is changing everything […]

By |February 8th, 2010|Internal Communications, Journalism, Writing|3 Comments