How to damage your brand in one paragraph

What word comes into your head when you read terrible copywriting like this?
By |July 8th, 2011|Copywriting, Howlers, Typos, Writing|5 Comments

Two ways to write a style guide

Should organisations write their own style guides or use a national newspaper's? Discover why two ways of approach a style guide is better than none.

10 tips for keeping corporate communications projects on track

Ensure a big corporate communications writing project doesn't run off the rails by following these 10 tips for managing the process.

School essay errors make wrotten reading

Recommended reading if you like wordplay, grammatical mistakes, puns and howlers: Wrotten English by Peter Haining (Portico Books).
By |May 5th, 2011|Great words, Howlers, Typos, Writing|Comments Off on School essay errors make wrotten reading

Freelance daily tea dilemma sorted

Tips on the many ways tea can get a freelancer through the day.
By |April 14th, 2011|Flexible working, Freelancing, Journalism, Writing|Comments Off on Freelance daily tea dilemma sorted

Feeling munted?

Discover a great word from New Zealand: munted. It's Kiwi slang for ruined.
By |April 13th, 2011|Great words, Writing|2 Comments

What was your worst job?

Working as a catering assistant at Hamley's in the 1980s is definitely my worst job. What's yours?
By |March 28th, 2011|Customer service, Work|Comments Off on What was your worst job?

How to write like a journalist

Write like a journalist by using the 'inverted triangle' to structure your story. It's a fast, effective way to give your writing instant impact.
By |March 7th, 2011|Film, Journalism, Writing|3 Comments

Artful subs and 10 tips to avoid wasting words

Radio 4's Word of Mouth programme interviews subs from The Sun about the art of the sub-editor. Not wasting words is a key skill - are you guilty of these top 10 waffle samples?
By |February 1st, 2011|Journalism|Comments Off on Artful subs and 10 tips to avoid wasting words

iPad and digital mags are 2010’s top stories

Blog posts about digital magazines and the iPad got the most views in 2010. Thanks to everyone who commented and happy new year to all bloggers.
By |January 3rd, 2011|Blogging, Writing|Comments Off on iPad and digital mags are 2010’s top stories