How to improve customer service with two questions

Small businesses, especially those run by one person like mine, can get so involved in the nitty-gritty of producing the goods that they forget to ask clients two important questions that will help improve customer service:

What do you think I do well?
What could I do better?

They’re important questions if you want to improve […]

By |October 1st, 2018|Customer service, Editing, Marketing communications, Writing|Comments Off on How to improve customer service with two questions

Scrabble dictionary adds new word ‘ew’

Scrabble players know only too well how language changes. So, it’s no surprise to see slang terms in the words that Merriam-Webster added to the US Scrabble dictionary today.

For the first time, US players can use words like ‘twerking’ – to dance by shaking the buttocks. The dictionary now contains ‘ew’, as well, which means […]

By |September 25th, 2018|Writing|Comments Off on Scrabble dictionary adds new word ‘ew’

Five reasons why error-free work is vital

Is it the end of the earth if a sentence is poorly written? Do we care if an article contains an incorrect apostrophe? Does a split infinitive make you go boldly (not to boldly go, Captain Kirk) round the bend?

OK, we’re not performing brain surgery, but there are very important reasons why it is vital […]

By |June 29th, 2018|Editing, Grammar, Howlers, Proofreading, Spelling, Typos|Comments Off on Five reasons why error-free work is vital

Getting the lowdown on competency interviews

Want the lowdown on how to clinch a competency-based interview? Check out these blogs from Totaljobs that I've just edited.
By |May 21st, 2018|Blogs, Corporate Communications, Editing, Grammar, Proofreading|Comments Off on Getting the lowdown on competency interviews

Bookmark hoarders, it’s time to declutter

It's nearly the end of 2017 - time to cull your bookmarks. How many do you really need anyway?
By |December 15th, 2017|Admin, Editing, Good housekeeping|Comments Off on Bookmark hoarders, it’s time to declutter

How a freelance writer meets tight deadlines

Tips for freelance writers faced with tight deadlines. Nothing's impossible...
By |June 15th, 2017|Freelancing|Comments Off on How a freelance writer meets tight deadlines

Brief encounter: how writers get it right first time

A guide to writing a decent brief for your copywriter.
By |August 1st, 2016|Business communicators, Copywriting, Corporate Communications, Creative brief, Customer service, Employee communications, Great words, Internal Communications, Writing|Comments Off on Brief encounter: how writers get it right first time

Getting a handle on cycle-rail travel

Proofreading the Cycle-Rail Toolkit opened my eyes to the benefits of cycle-rail travel. I'm not alone in feeling enthused. Last year 47 million rail journeys included a bike.
By |June 28th, 2016|Proofreading, Rail, Transport|Comments Off on Getting a handle on cycle-rail travel

Writing about COPD: when experience helps

Professional writers can write with authority about subjects they know little about. But if you’re asked to write about issues with a personal connection they can really get the story-telling juices flowing.

I knew about respiratory disorders before I started writing about COPD (chronic obstructive pulmonary disease) in press releases and brochures for GCE Healthcare last […]

By |January 29th, 2016|Copywriting, Writing|Comments Off on Writing about COPD: when experience helps

Apostrophe misuse can hurt your business

Don’t abuse the apostrophe if you want customers to respect your brand, stay loyal and continue buying your goods and services. Apostrophe misuse can hurt your business.

Take a look – if you can bear it – at these signs from a new car valeting service at my local garden centre. I wish to report an […]

By |December 7th, 2015|Copywriting, Grammar, Howlers, Spelling|Comments Off on Apostrophe misuse can hurt your business